Enterprise x Rob Mac:
Global Campaign.
23 Days.
A social-first campaign built for Enterprise's FIFA World Cup car giveaway, produced in 23 days across two coasts with Rob McElhenney.
via Weber Shandwick Chicago
Enterprise x Rob Mac: A Social-First Campaign Built for the 2026 World Cup.
When Weber Shandwick Chicago partnered with us to bring Enterprise's collaboration with Rob McElhenney to life, we immediately kicked into high gear to join the zeitgeist moment of the 2026 World Cup.
The ask: create a social-first campaign of videos, GIFs, photography, and media assets for Enterprise's car giveaway campaign leading up to the 2026 FIFA World Cup. Rob Mac was pitched as one of Enterprise's top leads as a well-known icon that authentically lived in the world of comedy and international football as the co-owner of Wrexham A.F.C.
The challenge? The content would go live in 3 weeks from our initial kickoff, which meant we had to shoot in 2 weeks without talent or location locked in yet. Every decision had to happen efficiently without sacrificing creative quality.
Three weeks. No talent locked. No location confirmed.
Our first priorities were securing the right location and the right director. Slated to film in either NYC or LA, we reached out to our trusted crew in both cities ready to hit the ground running as soon as a coast was locked in. Our location partners were simultaneously scouting fields and stadiums near both cities that aligned with the creative vision, permitting requirements, and budget.
Once Los Angeles was confirmed, our location scout turned around a curated gallery of stadium options over the weekend, allowing us to present locations by Monday morning in order to make permitting schedules.
As for the director, we were looking for an ideal mix of comedy, sports, and A-list talent experience. Within 48 hours, we had three strong candidates ready for client review, while simultaneously securing photographer options, confirming key crew availability, and gathering quotes.
One week out. New location, new approach.
Just one week before the shoot, the creative took a major turn. The stadium background was now shifting to a green screen stage, requiring a complete shift in production approach.
Instead of permitting an outdoor venue, we shifted to identifying studios that were already permit-ready while meeting a detailed list of production needs: a main cyc that could be painted blue instead of green to avoid conflicts with Enterprise's signature brand color, a private green room for Rob Mac, a client video village accommodating 15+ attendees, and a dedicated stage for photography.
The pivot also transformed the technical scope. What was originally designed as a battery-powered location shoot became a full studio production with revised equipment packages, updated budgets, and revised department scope. We needed a space large enough to move quickly within Rob's 6-hour schedule to include glam, video production, photography, and a media interview.
Despite the significant changes, strong communication between our production team, agency partners, crew, and client was key to understanding how we could achieve this without missing a beat.
Every decision had to happen efficiently without sacrificing creative quality. We built the production in real time — and delivered.
Production is built on relationships.
As creative and logistics came together, our trusted production partners made the difference. Trusted relationships with studio managers, location teams, and permitting offices helped accelerate approvals, coordinate insurance requirements, manage equipment deliveries, organize parking, and prepare every detail leading into shoot day.
The ability to move quickly without compromising quality came from the network we've built over years of production across both coasts. When the timeline compresses, those relationships are the difference between scrambling and executing.
Post began before cameras wrapped.
While production was still finalizing logistics, our editor began collaborating with multiple VFX vendors to plan the blue screen composites, ensuring post-production could begin immediately after cameras wrapped. Our EP flew from LA to NYC the night of the shoot to hand-deliver the drive to our editor the next morning.
Working alongside client creatives, editors, VFX artists, and photo retouchers, we keyed in custom stadium environments, AI-assisted background extensions, scarf composites, and final imagery that became the visual identity of Enterprise's #OnEveryCorner campaign.
What began as a two-week sprint became a fully integrated campaign delivered on schedule across video, photography, social, and earned media.
A fully integrated campaign, delivered on schedule.
From kickoff to launch in 23 days, Red Summit delivered a complete social-first campaign across video, photography, social content, and earned media for Enterprise's #OnEveryCorner World Cup activation.
The final work captured the energy of the 2026 FIFA World Cup moment, Rob McElhenney's authentic connection to the sport, and Enterprise's brand across every format. Even the fastest productions are powered by preparation, collaboration, and a team that's ready to adapt at every turn.
